12 Best Baby Boutiques [Ethical Shopping For Purposeful Homes]

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We would do just about anything for our little darlings. Parents all over the US (heck, all over the world) go above and beyond for our babes. We scour the shelves for quality, organic foods. We research the best toxin-free sunscreens and bug sprays to keep our littles safe in the summer. And we try to find sustainable products for our homes to ensure our kids have a bright future ahead of them. 

So why on earth are we still shopping for cheaply made baby clothes that come at the expense of the environment and others? I know we don’t like to talk about it, but the fashion industry’s use of cheap labor overseas often utilizes child labor to get those rock bottom prices. 

Fellow parents, we can do better. And we ought to do better. 

I admittedly spend way too much time scouring the internet for the best shops to find ones that I can be proud to support. And even though we still occasionally pop into Amazon or Old Navy (ethical shopping is a process, after all), our family strives to find better options. 

And that’s what this article is all about. 

From organic fibers to fun new boutiques and the baby products you’ll need to get through this messy season of life, here are the 12 best baby boutiques. 

What is Heirloom Clothing? 

If you are new to heirloom children’s clothing, let’s cover a few key points about this way of life. Heirloom clothes are quality, often handmade pieces that remind us of a simpler time when kids could be kids and new clothes weren’t the most important thing.

If you are tired of the hustle and bustle and endless shopping for children’s clothes, you may find some peace again by switching to fewer, more durable pieces.

If you go this route, you should plan on a heftier upfront cost, especially for your first child. But you will more than make up your cost when you don’t have to buy new clothes for each new kiddo. And let’s be real, fewer pieces of clothes = fewer loads of laundry to wash.

Interested in heirloom? Start with one piece at a time. No need to overwhelm your household (and your budget) by trying to make a lifestyle switch all at once. Because that’s what heirloom children’s clothing really represents—a lifestyle.

Hanna Andersson  

Founded in 1983 in Portland, Oregon, Hanna Andersson follows the Scandinavian principles of happiness and design, celebrating life’s simple moments and letting kids be kids. 

Why we love them: Hanna is sort of the OG in heirloom children’s clothing, which means they have had plenty of time to fine-tune their processes and set up some initiatives to give back to underserved communities that may not be able to access quality pieces.  Their latest movement, Hanna Impact, strives to build an inclusive community. 

What they offer: 

  • Baby clothes 
  • Kids clothes up to 14 years old 
  • Accessories 
  • Organic, bamboo and muslin options 
  • Swimwear 
  • Matching family outfits 

What they are missing: We can’t find any significant gaps in this shop. From swaddles and rompers to big kid clothing, we love this company that provides options for your growing child.

Average cost of a top: $28

Our favorite pieces: Shoulder-Tie Romper and these Matching Family Sets

Reverie Threads 

Reverie Threads is all about the accessories. From sunglasses to jewelry to hats — they really have mastered the art of adding some flair to their beautifully messy life. And given the fact that this company was founded by two sisters to support one’s journey through surrogacy and terminal brain cancer, I’d say that they have some authority on the topic.  

Why we love them: Adorable baby clothes that support a small family looking to overcome life’s greatest obstacles…what’s not to love?  

What they offer: 

  • Baby clothes
  • Jewelry
  • Swaddles and beanies
  • Sunglasses, socks and shoes
  • Scrunchies and hair scarves
  • Mommy and me hats 

What they are missing: It’s not that they don’t offer boy clothes, because they definitely do. But you won’t find the same range of accessories. 

Average cost of a top: You’re not likely to purchase just a top from this store, but the average price of an outfit is $24. 

Our favorite pieces: Evelyn Romper, Jayden Outfitand Taupe Rad Sunnies

Colored Organics

Much like the name implies, Colored Organics specializes in clothing made from organic materials. But, in addition to finding organic cotton, this female-founded company also sources fair-trade workplaces that don’t utilize child labor. “By choosing to be 100% sweatshop-free, we ensure that children play in our clothes, not make them.”

In other words, you can be confident that everything you buy from this store is organic and ethically produced. 

Why we love them: The skin is our body’s biggest organ, and we love the fact that we don’t have to worry about chemicals or toxins leaching into our babies. We also love that they give back to various organizations, including Newborns in Need and Save the Children.

Finally, we love their easy-to-use gift section! You can narrow your selection by age, price and collection to save you time.   

What they offer: 

  • Baby clothes
  • Kids clothes up to 6 years old 
  • Wooden toys
  • Nursery supplies
  • Accessories 

What they are missing: You won’t be finding any swimwear in this shop.

Average cost of top: $20-26

Our favorite pieces: Stuffed Bunny Rattles, Wooden Toys and This Watch Me Grow Onesie 

Related: The 21 Best Gifts For One-Year-Olds [Shopper’s Guide]

Burt’s Bees Baby 

Burt’s Bees is a one-stop shop for all your home needs; they offer skincare, makeup and CBD products. But what you may not know is that this well-known brand also offers a line dedicated specifically to your baby. 

Why we love them: For the mom looking for an easy shopping experience, Burt’s Bees is the way to go. And not only do they offer organic products for your little ones, but they offer affordable organic products for your little ones. We also love the fact that their brand normalizes stretch marks and rare disorders like alopecia. 

What they offer: 

  • Baby clothes
  • Kids jammies up to size 7
  • Bedding
  • Bath 
  • Gift sets 

What they are missing: We are looking forward to the day that Burt’s Bees Baby extends their kid’s selection beyond just PJs. 

Average cost of a top: You’re not likely to purchase just a top from this store. Instead, you may find a romper for around $14, outfits for $20 or PJs for $15. Did we mention those are the prices for organic pieces? 

Our Favorite pieces: Wandering Elephant Set and Catching Bees Jammies


Woman holding todler

Maisonette is a conglomerate of some of the best luxury children brands on the market today. You will find just about anything you need for your little one at about any price point. Their expansive site makes it easy to shop. You will find everything from onesies and leggings to car seats and strollers. 

Why we love them: There is so much to offer on Maisonette, and you can really get lost in their site. We also love the Maisonette blog, a unique feature that most of our picks don’t offer. 

What they offer: 

  • Baby clothes
  • Bathtime items
  • Kids clothing up to 10 years 
  • Kids toys (including STEM and outdoor play)
  • Child furniture
  • Bedding 
  • Gifts

What they are missing: This company offers it all! 

Average cost of a top: $16-$60, depending on the brand. Maison Me will have your most affordable options on the site. 

Our favorite pieces: Bad Dream Busters, Organic Stripes Bloomers and Puj Phillup Cups

Tea Collection

Tea Collection specializes in bright, colorful patterns that are inspired by travels all across the globe. This company focuses on finding similarities across the world to unite us. The drive to bring everyone together even inspired the name; tea is one of those universally welcomed goods.  

Why we love them: In addition to their push towards unity, we love that Tea Collection gives back 10% of their profits to kid-centered programs all over the world. 

What they offer: 

  • Baby clothes
  • Kids clothing up to size 16
  • Swim

What they are missing: This site isn’t your stop for toys, bedding or other baby gear. 

Average cost of a top: $16-$26 

Our favorite pieces: Fluttersleeve Romper and Pocket Shortie Baby Romper

Wild Wawa

Toddler in Wild Wawa clothes

Founded by a mother-daughter duo, Wild Wawa uses Peruvian inspirations to create one-of-a-kind children’s heirloom pieces. Each piece is handmade in Lima with quality materials like GOTS certified organic Pima cotton.

Wawa means baby in Quechua, and this company loves to celebrate the wild wawas in the world.  

Why we love them: Not only do we love supporting small, family businesses, but we also love supporting brands that support fair work environments. And Wild Wawa does both of those things. We particularly love the ruffles and gorgeous knitted sweaters.

You can shop for individual pieces or get inspiration from their seasonal lookbook. 

What they offer: 

  • Baby clothing
  • Kids clothing up to size 5/6
  • Accessories

What they are missing: This site is geared a little more towards the princesses in our lives. So while you can still snag some great gender-neutral and boy items, you won’t be finding quite the same selection for the your little gentlemen. 

Average cost of a top: $18-$42

Our favorite pieces: The Celeste dress, Garden sweater and Avo Onesie

Wild Little Fawns

Child holding basket from Wild Little Fawns

Much like Maisonette, Wild Little Fawns gives shoppers access to different designers like Quincy Mae, The Simple Folk and Posh Peanut in one convenient place. 

Why we love them: Just about every piece on this site provides an Instaworthy photo op. Everything is beautifully made and beautiful to look at. 

We also love that, unlike many of our other picks, Wild Little Fawns gives the mamas something to shop for. 

What they offer: 

  • Baby clothing
  • Kids clothing up to size 5/6
  • Women
  • Accessories
  • Swimwear
  • Play toys

What they are missing: You won’t find home items on this site. It’s also important to know that this site is pretty popular, so items sell out quickly. 

Average cost of a top: $24-50

Our favorite pieces: Fini Parisian Hat, Isla Dress, Bike Terry Sweatshirt and these Acorn Bags

Oliver & Rain 

Toddler in kimono outfit from Oliver & Rain

An Editor favorite, Oliver & Rain, has four main values: friendly, sustainable, stylish and honest. They believe that parenting comes with many challenges; getting your child dressed shouldn’t be one of them. Therefore, everything they make is made to be child and parent-friendly, adorable, and crafted with honest and sustainable practices.  

Why we love them: Oliver & Rain offer weekly deals to help build your child’s wardrobe without worrying about taking out a loan. They also curate collections like Desert Florals and Warm Oases for inspiration and easy shopping. 

Like many of our other picks, Oliver & Rain also gives back to help chronically ill children and keep our forests healthy. 

Finally, (as if you needed another reason to love them), you can also get some of their blankets on Amazon. Hey, we said ethical shopping is a process, after all. 

What they offer: 

  • Baby clothing
  • Kids clothes up to size 5T
  • Jammies
  • Accessories

What they are missing: Look somewhere else from your babe’s cute swimwear

Average cost of a top: $24-28 

Our favorite pieces: Pine Floral set and Raccoon Overall Set  

Related: How To Build Any Nursery For First Time Parents [Checklist]

Seaesta Surf 

Seaesta Surf specializes in all things beach, from suits to after-swim hoodies to beach must-have accessories. 

Why we love them: We love their classic designs. While you may not find dozens of styles, you’ll find a classic suit that looks and feels great. 

What they offer: 

  • Swimsuits for sizes 18/24 months up to size 16 women
  • Board shorts
  • Rashguards
  • Beach accessories
  • Joggers and hoodies 

What they are missing: You won’t find anything other than swim gear here. You’ll also need to venture elsewhere for your sunscreen. 

Average cost of a suit: $50 

Our favorite pieces: Retro Snoopy suitand Sea Khaki Board Shorts


Toddler smiling with Gathre bib

If you only do one thing, do it well. And when it comes to high-quality leather and vegan leather home goods, Gathre does it well. 

Why we love them: Each piece is crafted to withstand life’s most beautiful messes. So not only are they classic and luxurious, but anything you buy from Gathre is super practical.

We also love that each of their mats is multi-purpose. For example, use their micro mat for a changing mat or as part of your table settings. Their larger mats can go underneath a high chair, on a carpet for playtime or used for picture-perfect picnics. 

What they offer: 

  • Mats of all sizes and varieties 
  • Bibs
  • Floor cushions
  • Pillows
  • Wooden toys
  • Wooden Hangers

What they are missing: This brand specializes in home goods, so you won’t find any clothing here. 

Average cost of a mat: Prices depend entirely on the item. But for a micro mat, you’re looking at $22

Our favorite pieces: ASL Wall Hanging and Floor Cushions

Stokke Baby

Baby in crib from Stokke Baby

Baby gear can be bulky and cumbersome, but not with Stokke. Each item is designed to be stylish and efficient, giving you a minimalist look that is still nice to look at. 

Why we love them: We love the clean look of each of their products that makes having kids look effortless.  

What they offer: 

  • Strollers
  • Car seats
  • Baby furniture
  • High chairs

What they are missing: Come here for quality baby gear. Go to some other sites for those adorable rompers and jammies. 

Average cost of a product: The products range quite a bit, and so do the prices. But for durable, functional and stylish baby gear, you should expect to spend a bit more. 

Our favorite pieces: Tripp Trapp Chair and Xplory Stroller

Shop Guilt-Free

Like Oliver & Rain said before, parenting is full of challenges; shopping shouldn’t be one of them. Fast fashion may seem appealing, but the cheaply made items simply don’t last as long, and they clog up our landfills and ocean. Not only that, but the cost of replacing items over and over and over can really add up on both your wallet and peace of mind.

With each of our 12 picks, you can be sure that you are shopping from stores that actually care about the world around us and the littles in our lives. And while it might be a bit more than you are used to paying for an item, the simplicity of stepping out of the rat race is worth it.

You might also be interested in: 74 Baby Must-Haves To Add To Your Shopping Cart [Full Guide]

Best Baby Boutiques: 

  1. Hanna Andersson
  2. Reverie Threads 
  3. Colored Organics
  4. Burt’s Bees Baby 
  5. Maisonette 
  6. Tea Collection
  7. Wild Wawa
  8. Wild Little Fawns
  9. Oliver and Rain 
  10. Seaesta Surf 
  11. Gathre
  12. Stokke Baby 

Nicole Post

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