Marketers’ Guide to Creating Unskippable Video For Your Business

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Michael Pirone is the co-founder and creative director at Vidico, a video production agency that produces high-performing video content for startups and tech companies like Square, Uber, and Amazon Web Services. Michael and his team like to explain “the hard stuff” with the aim of bringing more clarity to the messaging of new and innovative tech products around the world.

Here’s an interesting fact: 65% of people skip video ads. So, for businesses in Melbourne, you need to ensure your video content is unmissable.

Such an agency will help you create unskippable videos. These videos are vital to your business because they allow you to show off your brand and tell a story. And, as opposed to interruptive ads, unskippable videos can be enjoyable.

How can you create a video? What should it look like? And how can you use this content format to grow your company’s brand? Your best bet is to partner with a video production agency in Melbourne. Let’s look at some of the best practices for creating unskippable videos.

How to Create Unskippable Videos For Your Business

Smiling fashion blogger making video review about white shirt on a tripod mounted digital camera for her subscribers

Follow these tips to create unskippable videos to grow your company:

Be specific about your target audience

Unskippable videos are a great way to tell your story. But before you film, make sure you know who you’re talking to. Who will watch this video? What do they need from your brand? And what do they want to see when they watch an unskippable ad?

Work with an expert video production company to design a plan

You might have an excellent idea for an unskippable video. But you might not have the technical skills or time to create it yourself. You can work with a professional video production company with experience in creating ads. They will help you create a compelling piece of content.

This will ensure that your ad is high quality. It also ensures that it follows all the rules outlined by various platforms.

Set a budget and timeline for your video

You’ll need to decide how much money you’re willing to spend and how long you have to create your video. These factors will affect the type of production company you choose.

For example, let’s say you have a small budget. Then working with someone offering lower-cost services may make sense.

Decide on the best video distribution platform

video editing software

Different video distribution platforms have various features. So, it’s essential to understand which ones are most appropriate for your video. For example, let’s say you want to reach a specific audience (like Millennials). Then Facebook or Instagram might be the best place for you.

However, suppose you want to share your video with everyone who visits your website. Here, YouTube is likely the better choice.

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Select your video content types and messaging carefully.

Video content types and messaging are essential to your video marketing strategy. You should choose the type of video that best fits your brand’s goals. Then use it to deliver a specific message to your audience.

For example, product videos can help you showcase new products or services. But explainer videos can help educate viewers about a particular topic.

Keep it concise

Refrain from capitalizing on the fact that the videos will be unskippable to create long, boring videos. Instead, create videos that are short and to the point. Most people watch the first 20 to 30 seconds of videos before deciding if they’ll continue.

If you make a long-form video, don’t make it more exciting so that people can only wait for it to end.

Choose your preferred metrics and how to measure your success

You can use several metrics to measure your video’s success. Some of the most common include:

  • The number of views on your video (how many people saw it)
  • How many times did people watch your video (watch time)
  • The average duration that viewers watched before leaving (average session duration) 

If you don’t measure the success of your video, you won’t know what to improve or change. That’s why it’s crucial to have a simple plan for how you’ll measure your metrics. Then track them over time and determine what changes you must make based on those measurements.

Include a Call to Action in Your Video Advertisements

What do you want viewers of your video to do after they’ve watched it? If you want them to sign up for your email list, include a CTA at the end of your ad. Suppose you have an offer for a free download or consultation that people can utilize. In that case, give them instructions on how to claim it.

That’s a Wrap!

Unskippable videos are the future of digital advertising. They’re also a great way to connect with your target audience and get them interested in your product or offer. But creating a high-quality unskippable video ad can be a challenge. We hope this guide has given you some ideas on what to do when creating unskippable videos.

You might also be interested in: How To Create Your Own YouTube Channel And Get Paid [Guide]

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