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Lauren Webber is a former HR manager and lover of psychology who now runs Dainty Mom among her other pursuits. Her interests range from the corporate world to health and self-care to home improvement and parenting. Now, if only someone came up with a way to extend the day by about 20 more hours, she could dedicate herself to all of these equally and constantly.
Creating a presence on social media is something that both business owners and burgeoning influencers are passionate about. If you want to attract attention from the nearly 5 billion people worldwide that use social media regularly, you need to offer something special. The posts that you publish on your social media accounts need to be both engaging and informative if you want users to take a second look.
If you are struggling to gain any ground in the world of social media, then you need to go honest about your existing posts. Are they exciting to everyone, or just you? If you need to liven up your social media posts and make them more popular with your target audience, you’re in luck! Here are 5 easy ways to spruce up your social media posts.
1. Touch-Up Your Selfies To Boost Appeal
If you are trying to become a popular social media influencer, you’ll need to provide your followers with a ton of content. One of the most popular forms of content in the world of social media is the infamous selfie. Regardless of how you feel about it, the average social media user comes across plenty of selfies on a daily basis. With so much competition, your selfies need something extra.
Unfortunately, the chances of taking the perfect selfie without the help of modern technology are very low. Rather than putting out subpar content on your social media profiles, use apps like Facetune to touch up your selfies. If you are dealing with a selfie shadow problem or poor lighting in your selfies, check out this program. When used correctly, this technology can help create breathtakingly beautiful selfies with ease.
2. Answer Frequently Asked Questions
If you are a business owner trying to grow your online audience, you’ll need to link the people you are targeting with your message. Despite what you may think, most people aren’t motivated by mindlessly scrolling to kill time, although that happens too. Most people use social media as a place to find inspiration and useful information about products/services. If you want to attract attention with your social media posts, then providing great information to consumers is a must.
Answering frequently asked questions can make for great social media content. Addressing the questions you receive most often positions yourself as a leader in your industry. Not sure what to cover? Run a quick poll to see what they want to know. Not only will it help direct your strategy, but it will also increase post engagement—it’s a win-win!
3. Provide User-Generated Content
Gaining the trust of potential customers is an uphill battle all modern business owners have to fight. If you want to gain the trust of consumers and engage with them on social media, utilizing the power of user-generated content is a great idea. This content generally comes in the form of reviews or video testimonials. Not only is this type of content engaging, but it also allows you to showcase the great job you have done for past customers.
You should plan on providing incentives to get this type of content, like discounts or exclusive offers. Worried about finding the budget for incentives? Don’t be! The trade-off of engaging future customers on a solid platform is more than worth it.
4. Don’t Forget About the Power of Video
The average social media user encounters a lot of companies when scrolling on their favorite platforms. With so much competition, your run-of-the-mill content will bore your audience. Instead of relying solely on written content to push your message on social media, you should seriously consider adding video.
Using video content is a great way to entertain and inform your audience. But don’t bust out the video camera just yet. Before you start creating video content, take the time to develop a script to keep things concise and informative. Also, instead of trying to develop this content on your own, you would do well to reach out to professionals for help. A video marketing professional will have no problem helping you bring your vision to life.
5. Respond To Comments On Your Posts
In order to grow engagement, you need to be engaging. When receiving comments on your social media posts, you need to make an effort to respond to them—especially if these comments are from customers who need help with their product. The last thing you want is a thread of unanswered complaints blowing up and ruining your good image.
If you don’t have the time or energy to respond to these comments, consider hiring a social media marketing agency. With their help, you can cultivate a winning image on social media. Just be sure to do some research on past experience before signing any contract.
6. Use These Posts To Showcase Your Great Reputation
Another great way to spruce up your social media posts is by using them to highlight your great reputation. If your past customers are happy with the services/products you provided, ask them to write positive reviews. Taking these reviews and posting them on your social media profile can help you attract attention from potential customers.
Most modern consumers research companies online before they decide to use their products/services. By providing this social proof on your social media page, you can help undecided consumers make the right decision to use your business. Offering your existing customers incentives is a great way to keep a steady flow of positive reviews coming in.
Take Social Media By Storm
Now that you know how to spruce up your social media posts, it is time to get to work. If you want to get attention from social media users, you need to post something on a daily basis. By doing this, you can keep your followers interested in what you have to offer.
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How To Spruce Up Your Social Media Posts:
- Touch-Up Your Selfies To Boost Appeal
- Answer Frequently Asked Questions
- Provide User-Generated Content
- Don’t Forget About the Power of Video
- Respond to Comments On Your Post
- Use These Posts To Showcase Your Great Reputation