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When it comes to clout goggles, you’re in one of three camps:You love them, you hate them, or you have no idea what they are.
But the fact is, even if you’ve never heard the term before, you do know what they are. You just don’t know you know it.
From how they got their name to how they became a trend, we’re about to break it all down.
What are clout goggles? You’re about to learn.
What are Clout Goggles?
Clout goggles are a specific style of sunglasses: not a brand, not a silhouette, but a particular shape. No matter who makes them or who wears or what you want to call them, they’re (usually) white plastic frames in a large round shape with dark lenses.
And while the term might be new, the look is anything but.
Who Makes Them?
Lots of brands have produced this style of sunglasses over the years. Louis Vuitton x Supreme released their collaborative pair several years ago – they now sell for $900 on second-hand sites. Acne Studios makes a pair that retails for around $320. And, as you might expect, you can find them from no-name eyewear companies on Amazon for $8.99.
But what’s all the fuss about? Why have these somehow become associated with having clout?
Where Did the Name Clout Goggles Come From?
The term “clout goggles” can be traced back to rapper Denzel Curry.
He was spotted wearing the look back in 2017 and responded to a compliment of his shades by saying, “these ain’t glasses … these clout goggles.”
And so it began. Or should we say, so it began again?
Clout goggles has its own entry in Urban Dictionary. But then again, so does clout chaser and clout-tastic.
So let’s back up a second … why is everyone all of a sudden SO obsessed with having clout?
Every social media influencer, reality TV star, and aspiring singer seems to be completely obsessed with clout. If you have it, you’re clout-tastic. If you seek it, you’re a clout chaser.
The irony is that when you actually do have it, you don’t need to say so – everyone already knows it.
But what’s even more ironic about “clout goggles” is this:
The last time they were a fashion trend, they were worn by people who couldn’t care less about having clout at all.
How Did Clout Goggles Become a Trend?
Wondering how these famous frames came to be? Here’s a brief history of who’s wearing them now, who wore them 25 years ago, and who wore them more than half a century ago.
In the 2010s
In recent years, clout goggles have been sported by the likes of Wiz Khalifa, Lil’ Yachty, Pharell, Takeoff, and Denzel Curry. It’s undoubtedly a trend among rappers, hip hop artists, and the fans that follow those genres of music. But that is NOT where they came from …
In the 1990s
Back in ’93, Kurt Cobain from Nirvana rocked clout goggles but certainly didn’t give them any sort of name. At the time, Kurt was more of an anti-fashion guy, who could usually be found rocking sloppy oversized sweaters and ripped jeans. And while he may have started as an entirely new musical genre, it certainly never felt like fashion was his focus.
In the 1960s
But we can’t give all the credit to Kurt, because there’s someone who was rocking “clout goggles” before he was even born – actress and style icon Audrey Hepburn. The shape and style of these glasses is so ‘60s that it proves one thing: fashion is cyclical.
In the 2000s
Long after Audrey, a decade after Kurt, and ten years before rappers co-opted the trend, there was one other famous fellow who sported the look: Johnny Depp, as Willy Wonka in 2005’s Charlie and the Chocolate Factory.
Okay, so technically they're not the same shape, but we are giving them an honorable mention. And that's mostly for the fact that the ones Willy Wonka wore were actually goggles.
Who’s Wearing This Trend?
What’s funny about clout goggles is that they kind of look good on everyone. They’re so exaggerated that just about anyone can wear them and pull them off.
The oversized shape is flattering no matter the shape of your face, and they’re bold enough to wear with a hoodie and jeans or a sexy little dress. They make their own statement, so they’re actually kind of easy to pair with any look.
For now, we assume that this will remain a hip hop/streetwear trend (for the most part), though you never know…
It’s just a matter of time before those loyal Kurt fans and ‘90s grunge lovers will start sporting them again.
But regardless of what you think of the shape or the look, there’s one thing you can’t deny. They’re super practical. Those big lenses are perfect for blocking out the sun!
Will Clout Goggles Be a Thing in 2020?
Whether or not clout goggles will continue to be a trend in 2020 and beyond remains to be seen, but we’re guessing yes, to a degree.
All trends come and go with time. Some people are early adopters while others only get on board at the tail end of the trend. So we’re assuming there are plenty of people out there who are just about to buy their first pair.
The truth is that some people never stopped wearing these. Sometimes, when you find a shape of a shoe, or a bag, or a hat, or a pair of sunglasses that you love, you stick with it, even when it’s not on-trend. And that’s what fashion always is – a personal choice.
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Do You Own a Pair of Clout Goggles?
We’re not here to judge anyone’s sense of style or fashion choices – wear what you want, it’s certainly not going to cause us to lose any sleep.
But when it comes to clout goggles, let’s just say this …
If you don’t already have a pair, you might want to hold off on buying them. Instead of following what everyone else is doing, you might want to try to become more of a trendsetter. Whatever your style or look is, it always feels better to discover a new trend than to chase an old one.