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To say that TikTok has taken social media by storm is a bit of an understatement. It’s more like it’s taken social media like a gargantuan tsunami that has washed over us in a tidal wave of influence and changed how we dance, dress and even speak.
And it was only a matter of time before it started changing the way we shop. In fact, the #TikTokMadeMeBuyIt hashtag is specially dedicated to sharing the hottest products that are being touted on the app.
Want to stay in the know? We don’t blame you. But to save you hours of scrolling through videos for the latest and greatest (fun as that can be), we’ve gathered 40 products that have gone viral on TikTok. From beauty finds to home goods to fashion and accessories, these fan favs from TikTokers are definitely worth a look.
Not only will they keep you on trend, but they’ll open your shopping horizons and fill you with ideas about cool stuff that you never knew you needed. And a lot of them are available on Amazon Prime. (Double win!)
Let’s jump into our TikTok made me buy it list!
Editor Favorites:
Beauty Buys
From skincare products to makeup, these beauty buys are what viral TikTok dreams are made of.
1. Glow Recipe Watermelon Glow Niacinamide Dew Drops
If there’s anything that a TikTok influencer adores, it’s radiant skin. Formulated with niacinamide, this highlighting serum helps to reflect light, reduce hyperpigmentation and can be worn under foundation for extra moisture. In other words, these dew drops are a legit way to get your glow on.
2. CeraVe Hydrating Facial Cleanser
Chances are their moms were using it before them, but Gen Z is now praising this reasonably priced cleanser for its power to pick up makeup and dirt. This makeup remover is also formulated with skin moisturizing hyaluronic acid and ceramides so it won’t strip your skin.
3. StarFace Hydro Stars
These cute little stars will not only help you resist the urge to pick at your face, but they also help to reduce inflammation, redness and absorb buildup. Many TikTok influencers claim that one overnight application of StarFace Hydro Stars seriously reduces the look of pesky pimples.
4. KVD Beauty Good Apple Skin Perfecting Hydrating Foundation Balm
If you’re trying to achieve that flawless look, the creamy formula from KVD Beauty will help you to cover pimples and dark spots without making you feel overdone. And it’s lightweight, but full coverage also won’t clog your pores. Yes, this one’s a good apple.
5. L’Oreal Paris Infallible Up to 24H Freshwear Foundation in a Powder
Want on-the-go, skin-perfecting makeup at drug store prices? TikTokers rave about this mat powder foundation for flawless coverage, effortless blends and all-day shine control. You’ll be ready for any spontaneous zoom call that could have been an email.
6. Maybelline Lash Sensational New York Sky High Mascara
If you’re tired of shelling out the big bucks for a mascara that both lengthens and gives you volume, we have some eye opening news. TikTok influences have proclaimed the Maybelline Sky High mascara to be just as good as more expensive mascaras, and it’s also smudge-proof! Don’t blink again before you try it!
7. Clinique Almost Lipstick
It may not be a newcomer to the makeup scene, but TikTok definitely breathed new life into this favorite from Clinique that gives your lip a touch of color while still preserving that natural look. Tip: the Black Honey tone is especially loved!
8. Lip Brush Tool Exfoliating Lip Brush
TikTokers have discovered the benefits of exfoliating their lips as well as their face. These silicone brushes can be used with just water or a lip scrub for an extra smooth smacker. Just say no to flakey lips!
9. Pink Moon Gua Sha Facial Tool
This holistic Chinese gua sha facial tool promotes healthier skin by increasing blood flow, reducing inflammation and releasing facial tension. Made from rose quartz, it comes with a pink velvet bag and gua sha instruction card.
10. Olaplex No. 3 Hair Perfector
Helping to bond and strengthen your hair from within, Olaplex 3 is a godsend for all hair types and especially great for anyone who suffers from dry, frizzy or damaged hair. Something TikTok influencers and this curly girl can attest to!
11. Revlon One-Step Hair Dryer
If you have thick, kinky hair and find blow drying more than a little challenging, check this out! This Revlon all-in-one tool helps you to dry and style your exuberant mane all at once. And yes, it actually works!
12. Willbond 30-Piece Hair Curlers Kit
These silicone hair curlers will save you from heat damage and actually work. Users say there is a slight learning curve, but you’ve got TikTok videos to help you with that. Those gorgeous curls and waves will be worth the effort!
Related: The 16 Best Inexpensive Makeup Brush Sets [For Under $40]
Home
You’re spending more time than ever at home. So why not make it exactly what you want it to be? Here are some TikTok finds that will elevate your space.
13. The Pink Stuff
Surf TikTok for just a few minutes, and you’ll find hundreds of videos of people cleaning their stoves, bathtubs, sneakers, yucky pots and pans, gross wall stains and a whole lot more with this non-toxic cleaner called The Pink Stuff. All you need is a toothbrush and a slight bit of elbow grease, and you can bring new life to just about anything covered with dirt, grime and other gunk. Try it for yourself and see why so many people are saying “TikTok made me buy it.”
14. Ezco Bag Sealer
Tired of your chips, Skinny Pop and Doritos going stale? Skip the clip and try this handy bag sealer that uses heat to reseal bags and keep your goodies munchable. Chomp!
15. Cutygirl LED Visor Mirror
If you drive a lot, sometimes your car feels like —especially when you need to finish your makeup! This rechargeable mirror attaches to your visor. It features LED lights and allows you to choose from warm yellow to bright white tones. Pro tip: Put that mascara on while you’re parked!
16. Progressive International Zip Slicer
Influencers are cutting back on their slicing and dicing with this handy slicer that tackles things like cherry tomatoes, olives and grapes in a flash. You can spend the time you save watching more TikTok videos.
17. Star Projector Night Light
Create a beautiful starry night for your kids or yourself with this fun projector that’s become popular on TikTok. It opens up a whole galaxy of possibilities.
18. Bedsure Satin Pillow Case
Sure these satin pillowcases look great, but TikTokers are praising them for other reasons. The smooth texture helps to fight hair frizz and is also a whole lot easier on your skin. They’re a pillowcase and beauty aid in one!
19. Excel Gadgets Silicone Stretch Lids
TikTokers love these silicone lids that can stretch over bowls, jars, cups and glasses. Available in six different sizes, they’ll save you from that desperate search for plastic lids that fit and also help you cut back on using aluminum foil. Plus, they’re oven, microwave and dishwasher safe!
20. Simple Modern Classic Insulated Tumbler
Sometimes it’s hard to imagine that a simple tumbler could cause such a sensation, but TikTokers have gone absolutely gaga for this insulated cup. At a much lower price point than other popular brands, it comes with two different lids and is available in lots of fun colors.
Most importantly, it keeps cold drinks cold and hot drinks hot. And reportedly doesn’t sweat! Cheers to that!
21. Logrotate Moon Lamp
Love bathing in moonlight? This super popular lamp will help you enjoy that special glow even when you can’t get outside. It’s rechargeable and comes with a remote control to adjust its color and brightness. It makes a great nightlight for kids or brings a heavenly light to any other room.
22. Szelam Digital Clock
A digital clock, you ask suspiciously. Well, this isn’t just any digital clock. It actually has two USB ports that you can use for charging and a mirror that you can turn on with the touch of a button. According to TikTokers, it’s worth your time and your money.
23. Hoan Bagel Guillotine
If you’re not exactly an expert at achieving the perfect bagel slice, this killer little appliance will make it easy for you. Just drop your bagel in and (chop, chop), you’re ready to start smothering on the cream cheese.
24. Cooluli Mini Fridge
Ultra light and quiet, this mini fridge can be used for storing things in any room of the house. Perfect for skincare items, drinks, medication, food or anything else you want to keep cool. It’s also a great addition to any dorm room!
25. Malsipree Dog Water Bottle
Make sure your best buddy stays hydrated with this portable water bottle for pets. It’s much more convenient than lugging around a bowl, and it has a hidden compartment for treats.
26. Saucemoto
Let’s just be honest, with dine-in options not available over the last year, many of us have practiced the art of eating in our cars—and leaving messes in our wake.
For fast food fans, this holder clips onto your car’s air vent so your special sauce is within reach when you just can’t wait to dig into those fries and ketchup. Who knew fast food could get even faster?
27. Spring Chef Ice Cream Scooper
You always forget you need a good ice cream scooper until you can’t seem to dig into that frozen tub of Ben & Jerry’s fast enough. TikTokers claim this heavy-duty scoop will stand up to the job and has an easy to hold grip. Way better than trying to carve away with a dinner spoon!
28. Lily’s Home Narrow Ice Stick Cube Tray
If you’ve ever been frustrated trying to get ice cubes into your water bottle, we have a solution for you. These BPA-free silicone trays make long, thin ice sticks that you can easily slip into your favorite water bottle to keep your favorite drink nice and cool.
29. House of Marley Bag of Riddim Portable Speaker
Not only does this Bluetooth wireless speaker have 10 hours of playing time and come with a handy carrying bag, but it’s also eco-friendly. It’s made with solid bamboo and eco-friendly fabric and also comes in recyclable packaging. Not to mention it sounds great. No wonder TikTokers are singing its praises!
30. Dash Mini Waffle Maker
TikTokers are obsessed with this mini waffle maker that makes crispy, individual portions of the breakfast classic. You can also get creative and experiment with waffled hash browns, cookies, biscuit pizzas and more. What’s more fun (and delicious) than that?
31. Revolution Cooking Touchscreen Toaster
If you want to be on trend while you’re toasting, check out this nifty appliance from Revolution Cooking. The LED screen gives you seven different toasting options, and it’s said to work 35% percent faster than regular toasters. Perfect for the morning rush!
Related: The 35 Best Kitchen Gadgets For Your Home [Buyer’s Guide]
Fashion and Accessories
You’re the type of person that loves to stay in the know with all things trends, but you also prioritize the comfort of leggings. We get it. And so do TikTok. Here are some of the top fashion products that TikTok users swear by.
32. Pavoi 14K Yellow Gold Lightweight Hoops
If you’re looking for a pair of classic gold hoops but can’t afford the set from Hailey Beiber, this pretty pair makes a great alternative. And leaves you money for a few more accessories!
33. BerryGo Casual Color Block Turtleneck
It’s officially sweater season! And if you want to update that classic turtleneck look, this totally adorable knit will keep you warm and on trend. So cute!
34. Icyzone Lounge Shorts for Women
TikToker Hayley Lombard recommends these affordable shorts for your workout or post-gym lounging. Select from 11 different colors. We love this casual look!
35. Hotapei Oversized Sweater Vest
Who knew a sweater vest could look this cool? Made from a soft, breathable material, this yummy knit is perfect for pairing with your favorite shirt or t-shirt.
36. JW Pei 90s Shoulder Bag
This trending vegan shoulder bag comes in seven different colors and costs under $40. Now that’s a clutch buy!
37. XXXITICAT Spaghetti Strep Satin Dress
This affordable satin dress can be styled up or down depending on the occasion and comes in tons of different colors. You may never want to slip out of it!
38. YDAOWKN Vintage 70s Sunglasses
TikTokers are loving these vintage shades that compliment just about any face shape and bring a pop of color to whatever look you’re rocking.
39. Shekiss Long Sleeve Sweater Dress
Need a sexy dress for cooler weather? This sweater dress is definitely it! It hugs you in all the right places, and at under $40, you can buy a couple of different colors. The perfect way to look hot while you’re enjoying the cold weather.
40. Halara Everyday 2-in-1 Activity Dress Wannabe
If you like to rock a look that’s both feminine and sporty when you’re working out or just running around town, try this TikTok fav on for size. Fans say the Halara Everyday Dress is super soft and looks great on multiple body types. Plus, it has a handy hidden pocket in the built-in shorts. Score!
We Got That Friday Feeling
You don’t have to be a seasoned shopper to stay up to date with the latest trends. And thanks to our list, you also don’t have to spend precious time scouring retailers to find a perfect AF gift for yourself (or your bestie).
Let the shopping begin!
You might also be interested in: Laundry Folding and Space Saving Hacks [Tidy Up Your Life]
40 “Tik Tok Made Me Buy It” Products:
Beauty Products:
- Glow Recipe Watermelon Glow Niacinamide Dew Drops
- CeraVe Hydrating Facial Cleanser
- StarFace Hydro Stars
- KVD Beauty Good Apple Skin Perfecting Hydrating Foundation Balm
- L’Oreal Paris Infallible Up to 24H Freshwear Foundation in a Powder
- Maybelline Lash Sensational New York Sky High Mascara
- Clinique Almost Lipstick
- Lip Brush Tool Exfoliating Lip Brush
- Pink Moon Gua Sha Facial Tool
- Revlon One-Step Hair Dryer
- Willbond 30-Piece Hair Curlers Kit
Home Goods:
- The Pink Stuff
- Ezco Bag Sealer
- Progressive International Zip Slicer
- Star Projector Night Light
- Bedsure Satin Pillow Case
- Excel Gadgets Silicone Stretch Lids
- Simple Modern Classic Insulated Tumbler
- Logrotate Moon Lamp
- Szelam Digital Clock
- Hoan Bagel Guillotine
- Cooluli Mini Fridge
- Malsipree Dog Water Bottle
- Saucemoto
- Spring Chef Ice Cream Scooper
- Lily’s Home Narrow Ice Stick Cube Tray
- House of Marley Bag of Riddim Portable Speaker
- Revolution Cooking Touchscreen Toaster
Fashion and Accessories:
- Pavoi 14K Yellow Gold Lightweight Hoops
- BerryGo Casual Color Block Turtleneck
- Icyzone Lounge Shorts for Women
- Hotapei Oversized Sweater Vest
- JW Pei 90s Shoulder Bag
- XXXITICAT Spaghetti Strep Satin Dress
- YDAOWKN Vintage 70s Sunglasses
- Shekiss Long Sleeve Sweater Dress
- Halara Everyday 2-in-1 Activity Dress Wannabe